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• By 2007 there will be
  1.1 billion Internet
  users worldwide.
  - Source: IDC, 2004
• Worldwide broadband subscribers exceeded 150 million in 2004.
  - Source: Point Topic, 2004
• Over 40% of all
  Americans have made a
  purchase online.
  - Source: NDP Group, 2004

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COMPETITIVE ANALYSIS

Convert Customers

Convert More Customers – With better Website ROI (Section title)

If you’ve been following along with our ABCs of Internet Marketing success you know about establishing a presence online (insert link to Page 1d Affordable Solutions section)  and driving qualified traffic to your website. (Insert link to Page 1d Build Traffic section) With those tasks complete the real work begins: turning those visitors into buyers.

How to tell if your website is really working:

Quick…what’s your website’s conversion rate? Not sure?

The conversion rate of your website (the percentage of visitors who make a purchase, sign up for a newsletter, download a report, or whatever your objective may be) is really the most important statistic when it comes to understanding the health of your website because it’s how you measure your marketing Return On investment (ROI).

If you don’t have the answer to our question, you’re not alone. Despite the importance of conversion, we’ve found that it’s one of the least understood measurements among the small business owners we speak to every day. Business owners who though getting a website would improve their bottom line, but ended up being disappointed by the lack of results.

Some other Internet Marketing providers may be able to generate website traffic for you. However, what’s the point if they cannot be converted in bigger numbers once there?

This is where we come in. WSI’s conversion architecture is simply the best you’ll get. This is what has made us able to help thousands of clients like you. We have been around since the dawn of the internet. Our experience in proprietary design, copywriting, navigation and search engine optimization techniques enable more visitor conversions.

As Internet Marketing Consultants we’ve learned from experience the secrets that can unlock the full potential of our website. Measuring and continually improving your website’s conversion rate is a top priority, and there are a number of ways we use to do this. These include (among other techniques) building your credibility and delivering a positive online experience to your customers.

Close the credibility gap

Consumers can be skittish, especially online. The slightest sign of impropriety can send them back to their search engine results to find another site which may have more professional and trustworthy appearance, even if paying a little more for the product or service.

Simple things like prominently displaying contact information and telephone numbers for your business shows openness and alleviates concerns consumers or customers may have about whom they are buying from.

Posting testimonials and case studies from existing clients on your website are also great ways to improve your credibility score, but make sure these are specific and genuine. Today’s savvy consumers know how to spot phonies.

Look like a million bucks (without spending it)

Your website’s design, layout and overall presentation are other important factors that affect your conversion rate.

No one likes to shop in a store that’s disorganized, run down or poorly staffed. Customers want to find what they’re looking for easily, and when they have questions they expect a knowledgeable associate to be available to assist them.

This expectation is also true online.

Confusing layouts, incomplete product information and broken links account for the majority of customers abandoning a website even though they had already made the decision to purchase. Your goal is sales, so make sure there are as few roadblocks between your products and the “register” as possible.

Make it quick and convenient to buy from you and they will!

So what kind of results can you expect from increasing your conversion rate? Try our WSI Website Traffic Conversion rate Calculator to see how improving conversion – even by just a few percentage points – can dramatically increase your revenues. Combine better conversion with even more website traffic and you’ll see the kind of significant impact our internet marketing strategies can have on your business.